Job Description

**About Us** Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well. Our Core Values are: + We serve faithfully by doing what's right with a joyful heart. + We never settle by constantly striving for better. + We are in it together by supporting one another and those we serve. + We make an impact by taking initiative and delivering exceptional experience. **Benefits** Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include: + Eligibility on day 1 for all benefits + Dollar-for-dollar 401(k) match, up to 5% + Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more + Immediate access to time off benefits At Baylor Scott & White Health, your well-being is our top priority. Note: Benefits may vary based on position type and/or level **Job Summary** The SEO Content Specialist is responsible for supporting the development and execution of SEO strategies to improve our website's search engine rankings and drive organic traffic. Responsibilities include but are not limited to conducting keyword research, reviewing content, editing, optimizing web content, and analyzing performance metrics. **Essential Functions of the Role** - Review and edit web content and other media assets to ensure they meet SEO best practices and performance standards. - Create content outlines based on research and established processes, using critical thinking to develop clear, accurate recommendations. - Conduct preliminary keyword research to identify strengths, weaknesses, opportunities, and threats that guide website optimization and content strategy. - Assist in optimizing web pages and blog posts by refining meta tags, headers, image attributes, and URLs to support organic search performance. - Collaborate with writers and editors to ensure all content is search-optimized and aligned with target keywords and user intent. - Use SEO and analytic tools to monitor and report on website performance and key metrics. - Employ analytical skills to interpret SEO data, turning raw data into actionable insights that drive strategy adjustments and optimizations. - Compile relevant data across various reporting platforms to measure the effectiveness of SEO efforts and provide performance insights on an ongoing and ad-hoc basis to our stakeholders. Provide insight into opportunities to reoptimize website content for additional or improved rankings. - Learn internal SEO processes and integrate them with existing knowledge to support scalable, high-impact SEO efforts. - Stay up to date with the latest SEO trends, algorithm changes, and industry best practices to continuously enhance your skills and knowledge. **Key Success Factors** - Familiarity with SEO platforms like: SEMRush, Brightedge, and Google Search Console - Familiarity with basic publisher KPIs and analytics platforms like Google Analytics - Must be detail-oriented with k nowledge of AP style and ability to write and edit to specific editorial guidelines - Excellent written and verbal communication skills - Ability to work independently and as part of a team - Detail-oriented with a strong commitment to quality **Belonging Statement** We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve. **QUALIFICATIONS** + EDUCATION - Bachelor's degree in marketing, journalism, English, communications, business, or a related field + EXPERIENCE - 2 Years of Experience + Previous experience or internships in SEO, content strategy, digital marketing, or related field is a plus + Experience in AP-style editorial or content roles a plus As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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